Our Story

We're the athlete-first nutrition brand

Born in the USA and now in the UK

Science Based. Athlete Focused.

Neversecond was founded in 2019 by four competitive endurance athletes. Our mission continues to bring everyday athletes the same performance nutrition products and nutritional guidance that world champions and Olympians receive. We leverage science to achieve this with you, the athlete as our core focus.

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Science First. Neversecond.

Our Expert Guidance

Practical training and nutrition advice to help you perform your best.

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Finsty's Leadville 100 MTB Fuelling Plan

Neversecond Athlete and top off-road racer Russell Finsterwald shares his fuelling plan for Leadville 100.

What is C30 Ice Gel and How Should You Use It?

In this practical how-to article, we explain what a C30 Ice Gel is, how it can benefit you, and tips for getting the most out of it.

5:43:31

Keegan Swenson obliterated the Leadville 100 MTB course record by more than 15 minutes. Here's how he did it and what you can learn from him.

Our Comprehensive Long Course Fuel & Hydration Guide

Our comprehensive guide to help you prepare and execute a winning fuelling plan for your next long course event.

The Science Behind Neversecond

Helping athletes perform their best through the sharing of unbiased and simplified scientific knowledge.

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What is an Ice Slush and Is It Effective?

Ice slushes have see widespread use among top athletes during the Tokyo Olympics and the 2022 Tour de France. But what are they, how do they work and are they effective?

What is Whey Protein?

We hear a lot about whey protein as the best protein for athletes. But what is it really and what makes whey so special?

Are Electrolytes Important for Athletes?

Electrolytes are recommended by many performance nutrition and lifestyle brands. After all, they're big business. But what are they and do they actually improve performance?